Subject
ACME is preparing a broader product launch
ACME · Anonymised client example
[COMPETITOR - REDACTED] is launching a product more directly competitive with your flagship offering.
Their homepage code now contains references to three URLs marked on the page as "hidden".
These links lead to Framer and Vercel-hosted pages that were left public. We found that they lead to detailed pre-release product sites, including features, pricing and signup plans.
Names and identifying details have been changed. Based on manually verified public-source research.
Six connected products and a subscription offer
The sites described six connected products, detailed customer workflows and a subscription offer. Interface mockups, pricing, a trial offer and signup plans showed how the competitor intended to present and sell the products.
For our client, this made the scale of the competitive threat much clearer.
A broader offer competing for your customers
Knowing what a competitor is preparing gives you something specific to plan around. You can assess where the offer overlaps yours, reconsider product priorities and prepare how you’ll explain your value to customers.
It also shows an opening to launch your own offer first.
Jump to evidence
The evidence behind the finding
Website links
Website links
The product URLs appeared in public website code. The links sat inside a badge that opened on hover or tap.
The clue A named product and its destination were present in the public code, even while the product tray was closed.
Public website codeAnonymised excerpt · edited for brevity
Names, selectors and addresses replaced.The product and its destination
{ name: "ACME Consult", what: "Virtual service", href: "https://consult.acme.example"}The closed tray could be opened
.products { display: grid; grid-template-columns: 0fr;}.products-inner { overflow: hidden; }.badge.open .products { grid-template-columns: 1fr;}The links sat in a collapsed company badge. Hover or keyboard focus opened it; first-tap opening was specified for touch.
Source notesProduct sites
Product sites
Following the URLs revealed detailed pre-release pages. Product branding and company footers connected them to the competitor.
Illustrative reconstruction of manually verified public pages. Names, addresses and wording have been replaced to preserve anonymity.
Connected products
A platform spanning six products
- Calls and messaging
- Scheduling and service delivery
- Reporting and system integrations
A complete proposed workflow
From booking to follow-up
- Set availability and prices
- Book and hold a consultation
- Review summary notes
- Save records and arrange follow-up
Mockups also showed payment collection and record integration.
A subscription proposition
Expert support by chat or phone
- Defined audience and use cases
- Trial and monthly pricing
- Included services and FAQs
Signup plans
A signup link led to a test site on the competitor’s own domain, providing another connection between the pages and the business.
Original links are withheld to preserve anonymity. Customer briefings include source links.
The pages show plans and interface mockups, not tested live functionality or a confirmed release date.
Their next move
We expect these products to move onto ACME’s main website, followed by customer signup. We’ll track changes to the offer, pricing and launch pages as the rollout takes shape.